Kuss Filtration, formally Cummins Filtration, needed to update their website with the new company name. They contact Smart Sites Imaging and we produced a high energy website with a very corporate image.
Materion Federal Credit Union approached us to create a highly functional website for the benefit of their members and employees. We custom programmed all of the functionality, and created a very sleek, easy-to-use site.
Vaughn Industries contacted Smart Sites Imaging to improve the overall look of their website and to program their site for search engine optimization. Smart Sites Imaging gave them an entirely brand new design, with easy-update capabilities for each division of their company.
There are 162 million websites currently on the Internet. With all this information available on the Internet it is understandable that many people do not thoroughly read the contents of our websites. We simply skim and and then get down to the “nitty-gritty” once we find what we’re looking for. Except for content-based websites like blogs, case studies or product specifications, this idea holds true.
Factor as to why we scan websites:
- Time is a strong factor. In most cases, we visit websites because we’re interested in some part of a page. It can be items on sale or perhaps the buy button. Besides, we are all natural scanners as we tend to do them in almost everything we read like brochures, magazines, and books.
Knowing how the mind works gives an advantage to develop a more effective web layout for our target market. Since it’s our natural tendency to skim, it is but logical to develop a site that will encourage us to do that. Here’s a clear example of what I’m talking about.
Make sure your home page is not too wordy and we used large icons to capture the attention of every visitor. REMEMBER….All the users want to do is point and click. Make sure your headers are bold and clear. Don’t be afraid of white space on your home page.
Of course, web design and development varies from business to business depending on the needs and wants of the clients. But the essence of creating something simple yet effective is so important
Plan Weddings Online.com recognized the need to update their logo just to give it a clear brand. The website, ads, business cards and logo all have a very consistent look. The tagline was also determined by Smart Sites Imaging to make it clear what Plan Weddings Online.com is all about.
Plan Weddings Online is an online directory for brides, maid-of-honor, grooms and so many more to help assist them with their wedding plans. Plan Weddings Online.com wanted to add the functionality to register brides and give them many tools such as a timeline database to walk them through all their wedding to-dos. There is also a downloadable budget and timeline with many more tools coming monthly.
Plan Weddings Online needed to have a clean site to showcase the events, blogs, newsletter, advertisers, and contests. Smart Sites Imaging designed a website for owner Jen Fulton with all her wishes and needs.
RQS contacted Smart Sites Imaging needing to update their image with a new logo creation and website design. RQS is the most experienced, largest supplier in the reclamation of packaging materials in the Midwest! Not only does it help their clients in hard dollars, but it raises their profile in the green community as a company who cares about the environment.
Take a look at their logo also because again, their logo symbolizes their tagline. Smart Sites Imaging created the tagline and logo to make it clear what RQS does without needing further explanation.
Smart Sites Imaging designed the logo for DeMill Tool LTD. We sat with the owners of DeMill and went through a full needs analysis before beginning the logo design. The logo font, texture and overall design was met using that analysis.
DeMill Tool TLD wanted a very clean website that showcased their many abilities. Smart Sites Imaging designed the site with demographics as the number one reason for design. Smart Sites Imaging wants DeMill Tool TLD to maintain a very masculine look. The slider on the home page showcases those many abilities yet maintains the look of the website.
If you are looking for a website designer that makes sure your brand maintains consistency, please contact us today. We are here to make sure you get your return on your website and MUCH more.
The site we designed for House of Color is very sleek and sophisticated. We custom programmed a slider on the front page which features the various categories of products they carry. We also set-up a fully functioning photo gallery, buyer’s guide, product catalog, and design center.